That is quite a mouth-full I know, but it is so important to understand. I only showed the USDA’s definition…now here is mine…Natural Flavors are found in most processed foods, these ‘flavors’ are made in a lab by blending the natural and synthetic chemicals together to enhance taste. Although it may be derived from the natural source it is severely tampered with to mimic a certain taste. YUCK! Food companies are not required to list the individual ingredients and why would they want to? It would be a long list of terrible chemicals and additives. So don’t be fooled, stay away from any foods that have the words’Natural Flavors’ on them…it’s a lie.